Classy bottle of H2O!
Classy logo and packaging for Vero.
I’m not familiar with the brand but it’s interesting to see the process behind creative pursuits. Even when they are client-commissioned. :P
The simplicity of the studies gives the impression that logo design isn’t all that hard, but I do believe that a lot of prior thinking goes into the process before actual execution. Logos are meant for longevity after all, so there has to be an amount of certainty or trust in the final logo.
Read the article to find out more. The designer, Jacob Cass, details it quite well and shares his own helpful hints in logo design. :)